Candle-making and fantasy novels saved me.
That much I know.
Hi, Iβm Julia,
the human behind the candles!
Our story.
In the summer of 2021 I, like many, had been βsheltering in placeβ for over a year, working at home, alone in my apartment, mental health in shambles. Needing support, I decided to move back home for a while and it was soon after that that my mother asked me if Iβd be interested in taking a candle-making class.
Funny enough, the night before I had been considering taking on a βnew peaceful hobbyβ and candle-making was already at the top of the list. Iβve always found it rather hilarious that we were simply on the same wavelength! Like the universe was saying, βthis is the move.β
I went in wanting to create a candle I could burn while practicing an anxiety reduction technique based around visualizing happy memories. As a lifelong Harry Potter fan, I naturally associated this with the βExpecto Patronumβ spell. Long story short, the candle I created became Shadow & Flameβs first scent blend!
For me thereβs something thatβs incredibly comforting in fantasy novels. Perhaps itβs the escapism or simply that the characters within my favorite stories go through their own struggles and emerge stronger. They fight for βa better worldβ or show the reader that βthrough love, anything is possible.β
These characters are like my friendsβ¦
Something incredible about the bookish community is that Iβm not alone in that. We all just want to show love to our favorite worlds and bring those worlds a little closer to us - S&F scents are just one way of doing that.
I really canβt stress enough how deeply personal every collection and release is for me. I make things based on what I love and put them out in the hopes that others will love them too. (Every time I hear that you do, a part of me canβt quite believe it- and a very real person does a happy dance!)
Connect with Me
ON MY PERSONAL INSTAGRAM: @LITERARYVILLAINESS
Customer love:
βMy girlfriend and I had our bathroom ceiling develop a leak and it turned into a hole. The maintenance team for our apartment building had to come in and fix the pipes, which left debris and rubble all over, and brought in this huge industrial heating fan.
And the whole time Lavinia and I realized how something like that can make home not exactly feel like home. Today they came in and replaced the ceiling and took out the fan, so we cleaned out the bathroom and turned on one of your waxes and the bathroom finally felt cozy again.
Ever since you sent us the waxes, weβve always had one wax in the bathroom basically 24/7 and so the bathroom always smells so nice. And now that it smells like that again it feels whole again.
You never realize how regular something is in your life until it is taken away and we always have scented candles or your waxes in every room, so each room smells good but different. And it just felt so weird to not have that in the bathroom. And now your wax has restored balance.
I just wanted you to know your creation is very much appreciated and loved in our home.